Odoo
How Odoo Is Transforming Supermarkets in Uzbekistan: A Real Case Study
If you run a supermarket or grocery store in Uzbekistan, and you want transparency, control, and growth — Odoo is the sy...
Boody, an Australian sustainable apparel brand selling through Shopify, marketplaces and a B2B portal, was drowning in disconnected apps. An accountant-led Odoo rollout created a single source of truth capable of handling up to 12,000 orders per day.
Boody started as a sustainable basics brand in Australia and grew into a global player with customers across several continents. Success brought complexity: the company ran multiple Shopify Plus stores for different regions, a wholesale portal for B2B clients and a network of marketplace partners. Behind the scenes, inventory ran on one platform, accounting on another and CRM on a third, all glued together with custom integrations.
Over time, this “best-of-breed” stack became more of a liability than a strength. Critical data was scattered and sometimes inconsistent. Finance teams could not easily see real-time inventory valuation or product margins. Operations staff worried that the existing architecture would not cope with planned growth to more than 10,000 orders per day.
Boody partnered with WAO Group to redesign its backbone around Odoo. The approach was deliberately finance-first: the team built a robust accounting and reporting core in Odoo and then connected sales channels, inventory and logistics to it. All Shopify stores, the B2B portal and marketplace feeds now flow into Odoo Sales and Inventory, which keeps stock levels synced and prevents overselling.
Custom integrations connect Odoo to third-party logistics providers in different regions, EDI partners and marketplace aggregators. Despite the underlying complexity, staff work mostly in Odoo, using dashboards to see incoming orders by channel, fulfilment status, stock positions and financial impact. Executives finally have a single place to answer questions about profitability by product, region or retailer.
The new platform comfortably handles up to 12,000 orders per day while providing far better visibility than the previous patchwork of tools. When Boody launches new products or opens a new region, it plugs into the same Odoo backbone instead of adding yet another disconnected system.
For e-commerce and marketplace-driven brands, Boody’s experience demonstrates why a unified ERP matters: it turns a tangled web of integrations into a manageable, scalable architecture with clear financial insight at the centre.
